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Introducing Pinoway: Why I created a new consulting brand

A few weeks ago, I launched Pinoway—a consulting brand that brings together my work with people in high-responsibility roles. The name itself has a personal story: It’s inspired by Ca’ dei Sei Pini, our country house in Italy, which translates to „the house of the six pines.“ These trees have always held a special place for me – their resilience, their quiet presence, and the way they stand tall yet grounded. That’s the spirit I wanted to bring to my work with leaders.

 


Why Pinoway?

Leadership today is more complex than ever. Expectations are high, and simple answers rarely suffice. I believe that true clarity and agency don’t come from off-the-shelf methods, but from thinking, reflecting, and working together. Just as the pines at Ca’ dei Sei Pini provide shelter and perspective, Pinoway is about creating space for leaders to see their challenges with fresh eyes and to move forward with confidence.


Who Is Pinoway For?

I work with leaders and teams navigating growth, transformation, or crisis – moments when traditional consulting falls short. Over the past decade, I’ve supported executives, founders, and investors, often in situations where the focus wasn’t just on making the right decisions, but on understanding the people behind them.

My work sits at the intersection of:

  • C-level leadership and responsibility
  • Collaboration with investors and boards
  • Team dynamics and conflict resolution
  • Temporary operational roles (when it’s not just about advising, but also about rolling up my sleeves)

What Makes Pinoway Different

I don’t offer classic consulting, detached advice, or psychotherapy. Instead, I focus on sparring at eye level—clear, authentic, and effective. My background blends economic responsibility with psychological insight, but it’s not about making “better” decisions. It’s about understanding the perspectives, motivations, and uncertainties of the people making them.

Like the pines that inspired its name, Pinoway stands for resilience, clarity, and rootedness helping leaders find their own path forward.


What Does This Mean for kaisimon.com?

This website remains my personal space for projects, reflections, and everything beyond traditional consulting. Pinoway is the focused framework for my work with leaders and teams.

If you’d like to learn more about Pinoway, visit www.pinoway.de or reach out directly at hello.pinoway@pm.me.


I look forward to the conversation—and to developing clarity and agency together.